Association executives who interact with job applicants should be thinking of themselves as “brand ambassadors,” experts say. The interview process is a two-way street. While the interviewer is assessing applicants, they, in turn, are sizing up the organization. “Candidates ask going in, ‘Why should I work for this trade association?’” says David Litherland, employment expert with search firm Summit Search Group BC, based in Vancouver. Association executives who conduct interviews should think of themselves as “brand ambassadors,” and use the process to impress on the applicant how dynamic and accomplished the group actually is, Litherland says. But that’s not the way it… Read More